“We have a real opportunity to use this as a platform for Northeast Ohio to demonstrate what we have to offer, and that’s an incredibly important asset,” says Gootee. Some of them are from Cleveland, but many come from all over the world, creating an opportunity to showcase Northeast Ohio’s manufacturing prowess and growing innovation ecosystem. The Hub has worked with more than 65 companies since opening last fall – from Fortune 500 brands to middle-market manufacturers to individual entrepreneurs. They helped one of the largest multinational home appliance companies design an innovative new smart controls unit and commercialize it. They worked with a large automotive manufacturer to uncover $3 billion to $5 billion in new market opportunities. The team developed a game-changing digital strategy playbook for one of the largest global manufacturers of water heating and HVAC equipment. The Hub has been open less than a year and, already, the success stories are stacking up. That allows us to deliver concepts to market at speed and scale, in an ecosystem that delivers a capitalization on the front end, a value chain that creates the business model and the tech partners to execute.” “We can convene those value chain partners that really need to be involved. So, an ecosystem of capitalization partners and resources, and then the entire value chain ecosystem – distributors, customers, end consumers, suppliers,” explains Gootee. But we also have the ability to help with capitalization on the front end. “Obviously, we have strong tech partners. A key piece of that puzzle is bringing the right partners to the table to support entrepreneurs and innovation at every step of the journey. That’s three times below the average in peer cities – something the Hub is determined to change. But only one startup is commercialized for every 10 patents. According to McKinsey & Company, Cleveland generates about 20% more inventions per $1 million invested. That's success.”Ĭommercialization is critical because at the moment, it’s a weak spot for Northeast Ohio. “You come into the wavespace TM with an idea and in months, you have something on the market being enjoyed by a customer, generating high profit income. That's pretty powerful,” says Nottingham. But we get to commercialization 95% of the time. “It's vertically integrated, it’s seamless, it's relentless, and it doesn't stop until you get to commercialization. Then, if a manufacturer decides to go ahead with the innovation, the Hub uses Nottingham Spirk’s Vertical Innovation™ approach to physically get it to market - from design to engineering to prototyping to packaging. A manufacturer can go in with an idea, and the Hub can simulate factory-of-the-future production, rapid prototyping, and end-to-end supply chain experiences to bring that idea to life virtually. It’s all part of an immersive and interactive experience called the wavespace TM. The Hub has technology everywhere: Microsoft Surface Hubs, HoloLens augmented reality goggles, virtual reality experiences, and a 4K LED touch screen video wall. It’s new businesses, new business models, new products, new services.” We can actually design, engineer, and go make things,” says Gootee. Inside, it’s a journey into the future designed to help manufacturers reinvent themselves and their industry. Outside, its sweeping stone columns evoke the past. The 66,000-square-foot Hub opened in 2021 in a massive historic building modelled after the Pantheon in Rome. “There's nothing like it in the world where you have a global consulting company like EY and a vertically integrated innovation company like Nottingham Spirk fused together the way we've done it,” says John Nottingham, Nottingham Spirk Co-President and Co-Founder. EY could have located this Innovation Hub anywhere in the country, but they decided on Northeast Ohio because of the power of what's here.”įittingly, the new Hub is the first of its kind anywhere. “So, what we have here is a legacy of manufacturing in this region. It was the first wave of true industrial revolution in Cleveland,” says Jerry Gootee, EY Global Advanced Manufacturing Leader. Now, why were they founded in Cleveland? Because Cleveland, at the time, was a manufacturing powerhouse. “EY was founded in Cleveland in 1903 as Ernst and Ernst. So, they teamed up with global consulting firm EY to create the EY-Nottingham Spirk Innovation Hub. Prolific inventors, they helped companies churn out thousands of innovations over the past 50 years. If you’ve ever used a Crest SpinbrushTM or a Swiffer Sweep + VacTM, you can thank Cleveland innovation powerhouse Nottingham Spirk. Innovation The EY-Nottingham Spirk Innovation Hub: Reimagining the Future of Manufacturing
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